The brand activation expert, he connects with people in a manner that is entirely unique. Not just having the advantage of the regional language in Andhra Pradesh, but also a perceptive understanding of Haats, mela’s, innovative idea’s for promotion like folk art, burrakhata ( a form of folk art performed on stage by artists) During the activities when he is brushing shoulders with promoters and rural distributors, his zeal and enthusiasm is infectious and he is always raring to go, to roll his sleeves up & hit the roads every time an activity is initiated earning him the nick name of ‘road map’ for he understands the rural by roads, district, Zillah like no other.