Activation

To activate a brand in rural India, where the means of communication offer unusual opportunities and innovations, Insight has a strategic team which identifies the region, analyses the product and executes the activation accordingly.

From FMCG, to electronic goods to automobiles, each activation is planned as a ground level activity and executed at haats, melas and mandis. These provide perfect environment for product sampling and promotions where close interaction between the brand and its target customer is encouraged.

Insight’s area of expertise includes

Burrah Kathas- Traditional folk arts involving musicians, folk dancers, puppeteers , mimicry artists is an innovative means of promoting the brand using entertainment to advertise a brand promise or superiority.

Van Campaign- Another popular form of communicating with the rural markets, this also is integrated in a product sampling/trials of brands and can address large numbers of people

Events- Games, sports, drama and infotainment programs are regularly conducted as they help to draw large crowds and can be part of a customer interaction promotion or even induce spot sales.