His understanding of rural markets is incomparable. And this knowledge, gleaned from experience, is a result of his passion for the excitement and challenges of marketing in the hinterlands. His maxim is "if you don't travel, you cannot learn, nor understand the rural India"

For, after Insight connect, his passion is to travel. Not for him the touristy destinations but traveling to the heart of India. The connection & bond he has with rural is evident with his understanding of sensibilities, social cultural changes and most importantly the people of rural India.

Secretary of RMAI (Rural Market Association of India) consecutively for 2 years now, his exposure to rural markets and his expertise is invaluable.