Mahindra wanted to sell its Alfa – 3 wheeler commercial vehicle by connecting with the rural masses and also launch the passenger version of Alfa.

Brand building, highlighting the features and the Mahindra advantage.

Emotionally connect with the TG – folk art and drive the message through a well crafted BTL activity.

Activation / execution

Reach out till 10000 pop villages through the feeder town approach – hub and spoke

The activity is replicated every month to cover the entire state.