Max New York launched Max Vijay, an exclusively designed saving and Insurance policy product in rural India by connecting with the rural masses ,and also encouraging rural people about the concept of small savings.
The initiative/ strategy
Insight helped MNYL sign an agreement with CNRI to sell the policies through the local NGO’s
Activation / execution
Reach out till 500 pop villages along with various NGO’S and emotionally connect with the local village folks , market and sell the policies through the (NGO Route)
Result
More than 450 NGO’s and 1000’s of individuals have been networked to sell Max Vijay.
Local NGO became the brand endorser and connected emotionally with the local customers through an emotional folk art – Pallesudulu.
