Insight Connect

Tata Motors for ACE

Tata Motors for ACE

Requirement of the client/Objectives

Tata Motors wanted to tap the huge rural potential in Andhra Pradesh to sell its Mini truck

Tata Motors approached Insight for conducting an activity in, different parts of Rural A.P.

The initiative/ strategy

Insight adopted the Panchayat Raj route to sell the brand.

MDO’s Sarpanch, Patwari at different mandal levels were approached and made brand ambassadors – opinion leaders.

Result

TATA ACE has created a revolution in the rural markets.