To tap the rural market for the new TATA Magic van
The initiative/ strategy
The communication for Tata Magic is been designed keeping in mind the local rural sensibilities.
Activation / execution
A mix of conventional, non conventional and personalized media is selected to effectively reach out to the Rural TG. Tremendous impact with the innovative entertainment with Telugu film star lookalikes were used to communicate and connect with customers.
Result
Brand Equity - ET rates this activity as one of the best rural activation programmes in the country also one of the most effective way to convince the rural customers.
