TVS wanted to reach out to small villages and increase penetration in the districts to beat competition.

Insight designed a hub and spoke approach to take ‘TVS star’ in deep pocket areas of Karimnagar district.

12 Feeder towns (hubs) were identified and through these towns 25-30 villages (spokes) were covered.

Activation / execution

The brand was mounted on 3 wheelers, jingles of the brand played and potential customers were contacted.